212-564-6500 info@joelpaul.com

Our client works on behalf of the Jewish community in North America, in Israel and around the world.  It is a key point of contact for Jewish organizations, community leaders and dignitaries.

The Director of Direct Mail, working within the Development Department, is responsible to ensure the successful coordination, implementation, and execution of direct mail and digital fundraising campaigns, in support of the organization’s American Section. This position reports to the Head of the Development Department.


  • Develop direct mail strategies and planning
  • Lead day-to-day activities relating to the organization’s direct mail fundraising, including digital campaigns
  • Manage multiple time-sensitive projects, including monthly publications, to ensure that mailings, e-mails and online campaigns are executed on a timely basis to meet deadlines
  • Oversee and manage telemarketing, texting and digital campaigns including paid display ads, social media, and Google grant
  • Manage relationships and function as point of contact with outside agencies and vendors, including list brokers, list manager, service bureaus, printers and mail houses
  • Work cooperatively with all departments and staff within the United States and internationally regarding day-to-day fundraising activities
  • Work with outside agency to develop project budgets and financial projections
  • Work with the Direct Mail agency in preparation and development of mailings and e-mails
  • Work with necessary stakeholders and staff to ensure all communications are in line with organizational advocacy, diplomacy and messaging
  • Work closely with Database Manger to ensure good data hygiene
  • Review all mail plans to ensure proper segmentation, coding and suppressions are being applied
  • Create appeal codes for all mailings and e-mails and work with data service bureau to ensure all source codes are created and applied to donor records for tracking purposes
  • Oversee and monitor donor acknowledgments, both Hi$ and Lo$, and work with service bureau to ensure all letter changes are implemented
  • Review copy and creative to ensure consistency with the organization’s overall marketing and messaging strategies
  • Leverage key learnings across direct response programs to stimulate lift in response
  • Manage and evaluate performance metrics process, track results, and issue reports
  • Report revenue projection – gross and net – against production goals and reforecast based on performance history
  • Review, approve and reconcile invoices on a monthly basis
  • Monitor expenses against budget
  • Review, maintain and oversee vendor contracts and renewals
  • Maintain all appropriate project records, documentation and communications necessary for the successful tracking, completion, and post-project evaluation of the finished work
  • Other duties as assigned


  • A minimum of 5-7 years of Direct Mail marketing experience with emphasis on multi-channel strategies and tactics
  • Ability to understand data selection criteria and analysis
  • Strong analytical and reporting skills
  • Advanced organizational skills with great attention to detail
  • Experience with databases and query tools
  • Diplomatic and articulate with excellent verbal and written communication skills
  • Ability to manage multiple projects, resources and rapidly changing priorities while maintaining balance between quality of output and meeting required deadlines
  • Highly motivated team player with a friendly, proactive and professional demeanor
  • Positive attitude with leadership and team building skills
  • Ability to work independently as needed – while keeping sharp focus on objectives
  • Dedication to the mission of the organization
  • Experience with Raisers Edge, Engaging Networks and Microsoft Office Suite a plus
Joel Paul
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